For the fourth straight year in Las Vegas, the doors will open for North America’s largest motorcycle and powersports trade show with international reach. They’ll open for dealers, company representatives, industry professionals, and media. They’ll open up opportunities for more success and profit in 2025 and beyond.
What’s Inside and What’s Ahead?
- More than 400 exhibitors spanning the industry and showcasing the latest powersports machines, accessories, gear, parts, and services.
- More than two dozen OEMs and nine distributors including Automatic Distributors, Drag Specialties, Parts Unlimited, Turn 14 Powersports, and Rocky Mountain ATV/MC.
- It’s all found on nearly 300,000 square feet of floor space inside the Las Vegas Convention Center, one of the largest in the world.
- Two and a half days of Disruptive Thinking and Dealer Excellence education sessions led by industry experts examining big powersports issues, challenges, and opportunities, as well as the latest on ever-changing best business practices for retailers – plus special Tech Talks and a show-wrapping Open Mic morning with exhibitors and registered dealers sharing their views.
- Two full days of new product presentations, both on the show floor and on-stage at New Product Central.
- Wednesday’s breakfast for media, the REV’IT! product launch, and OEM tour.
- Wednesday’s Women in Powersports Networking Lunch.
- Wednesday evening’s famed Industry Party powered by Turn 14 Powersports.
- Thursday’s MIC Aftermarket Member Appreciation Breakfast.
- Thursday evening’s live auctions – hosted by National Powersport Auctions – benefiting Road 2 Recovery and the Malcolm Smith Motorsports Foundation, followed by The One Motorcycle Show VIP Preview Party.
- A collaboration with The One Motorcycle Show – including the VIP preview event for all AIMExpo exhibitors and attendees Thursday night at The Western Hotel on Fremont Street.
- The Dealer Tech Zone, powered by Transax Digital Retail, where dealers are welcome to recharge and refresh anytime during show hours.
- The 2 Wheel Custom and 4 Wheel Showcases.
- A helpful MIC Business Center for association members, featuring two Lunch & Learn sessions – Wednesday with the MIC Board of Directors and Thursday with Synchrony presenting Consumer Sentiment, Purchase Trends, and a Look Ahead.
Three packed days of pure powersports business and education, renewing old connections, and making new ones. Three days to connect, engage, and unite.
Directions, Dates, and Times
Wednesday at AIMExpo – Tomorrow
MIC Lunch & Learn
New Product Central
Show Features
AIMExpo Show Office & MIC Business Center
MIC Member Benefits
Wednesday – 9 am to 5 pm
Thursday – 9 am to 5 pm
Friday – 9 am to 1 pm
AIMExpo Special Events
The big Disruptive Thinking Stage on the show floor will feature three presentations – on protecting and promoting powersports, on today’s new political landscape and land access, and on business competition and community in our industry.
AIMExpo Kickoff Session: Protecting and Promoting Powersports
Sam Dantzler and Tony Gonzalez, founders of Garage Composites, will lead a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan, setting the theme of the education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team will share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed. To further engage dealers and disrupt everyday thinking, this panel discussion, with its open format, will invite the audience to bring their own questions, insights, concerns, and ideas to the stage.
Moderator: Sam Dantzler, President, Garage Composites
Panelists: Garage Composites: Tony Gonzalez, CEO | Jolene Krizan, Director of Dealer Development | Jordon Schoolmeester, Manager of Training
1:30 to 2:15 pm – Disruptive Thinking Stage, Show Floor
Navigating the New Political Landscape and Outdoor Recreation Growth
Scott Schloegel, who leads the MIC Government Relations team, will talk through what’s on the horizon as the U.S. ushers in a new administration and how certain policies and proposals can impact your business. He will cover the MIC’s latest actions to protect the nearly $50 billion powersports industry from unfair legislation and how the MIC has led efforts to keep public lands open to OHV enthusiasts. Joining Schloegel will be Ambreen Tariq, Senior Program Director at the Outdoor Recreation Roundtable, who will discuss the economic impact of the growing outdoor recreation industry, the impact of the new EXPLORE Act, and how it affects the powersports industry.
Presenters: Scott Schloegel, Senior Vice President of Government Relations, Motorcycle Industry Council | Ambreen Tariq, Senior Program Director, Outdoor Recreation Roundtable
4:15 to 5 pm – Disruptive Thinking Stage, Show Floor
Competitors and Community: Living Together on Main Street
Our industry has some of the fiercest competition imaginable — on the track, in the dirt, and in business. In Denver, Colorado, the competition is housed on one block, “Octane Alley.” It’s where Erico Motorsports, a multi-line franchised dealer with an incredible showroom carrying a wide range of gear and accessories is found, and where RevZilla, the online motorcycle gear and accessories retailer, has a brick-and-mortar storefront. It’s also where motorcycle gear and apparel manufacturer REV’IT! has opened its flagship (and only) store in the U.S. These three brands recognized that the opportunity to create a community far outweighed any pitfalls that may come with having your competitor as your neighbor. These panelists will explain what it means to complement the competition and how it ultimately helps not just your business grow, but our entire industry. They will also discuss the pitfalls and how to avoid and overcome them. Be inspired to look at your competition differently and create a better experience and environment that will deliver new, loyal customers to your doorstep.
Moderator: Laurette Nicoll
Panelists: Stevan Popovich, President, Chief Retail Officer, Comoto | Paolo Bacchiarello, President, REV’IT! | Sterling Holloway, General Sales Manager, Erico Motorsports
AIMExpo is partnering with Garage Composites and Motorcycle & Powersports News to bring industry leaders and peers together for educational presentations slated for the Dealer Excellence Stage across all three show days.
9:30 to 10:15 am – Dealer Excellence Stage
The Four Pillars of Operations
Building a better dealership by harmonizing sales, service, F&I and PG&A. It’s all too easy for individual departments of a dealership to get siloed and focus strictly on how each department’s workflow is organized and performing. However, silos don’t allow the dealership to function well as a whole, and things often begin to get disjointed. Staff will miss customer opportunities if they aren’t properly communicating with other departments. In this session, learn from dealership department experts on how to bridge those gaps to create better workflow and performance for the dealership as a whole as well as in your individual departments.
Moderator: Greg Jones, Content Director, Power & Performance Group, MPN
Panelists: Angela Hieronimus, CEO, Live Oak Dealer Service | Tom O’Connor, Co-Founder and President, MotoMate123 | Justin Quinn, Product Manager, DX1 | Alex Reyes, Business Manager, Broward Motorsports | Maggie Stevens, Parts Manager, ARS Powersports
10:15 to 11 am – Dealer Excellence Stage
Creating a Cultural Hub
Building a dealership environment your staff and customers won’t want to leave. There’s a lot of talk at dealerships about the importance of company culture. But while that’s true, employees rarely see it in action. Without a well-cultivated culture, your dealership doesn’t have anything to keep customers engaged or staff employed. But what is “company culture,” and how do you close the gap between execution and wish lists? In this session, we hear from experts on how they have helped create culture at their dealerships. Learn what impact culture has on customers and employee engagement and how you can build a better culture too.
Moderator: Greg Jones, Content Director, Power & Performance Group, MPN
Panelists: David Diaz, General Manager, Irv Seaver Motorcycles | Angela Hieronimus, CEO, Live Oak Dealer Service
2:30 to 3:15 pm – Dealer Excellence Stage
Garage Composites Session I
Breaking the Cycle: The Impact of Skipping Daily Processes. In today’s fast-paced market, dealerships face mounting pressure to stay competitive, meet goals, and keep customers satisfied. However, a troubling trend stays consistent: inconsistency. We are always making excuses for skipping the vital daily processes and using excuses like “we are too busy” or “we are short staffed” to justify cutting corners. It’s time to stop putting off what we know works and commit to excellence every day.
Presenter: Jolene Krizan, Director of Dealer Development, Garage Composites
3:15 to 4 pm – Dealer Excellence Stage
Garage Composites Session II
Capitalizing on Every Customer in the Parts Department. Maximize your sales opportunity by utilizing a sales process and best practices for every individual customer. Focus on selling to benefit the customer and the department’s profitability. Having a structured sales process in the parts department is crucial. We will take a detailed look at a couple of steps of the sales process and give ideas on how to improve. Then, we’ll finish with parts department metrics to watch for that will drive the team’s success.
Presenter: Jordon Schoolmeester, Manager of Training, Garage Composites
AIMExpo’s new Tech Talks are fireside-chat-style discussions with tech business leaders, giving dealers and attendees the opportunity to have small group conversations to problem-solve and approach tech opportunities and challenges from a different perspective.
Security Incident Response
Presented by: Accelerate2Compliance
10:30 to 10:45 am – Digital & Tech Sector, Show Floor
Your Dealer Association Update – How the National Powersports Dealer Association is Helping to Protect Your Investment
Presented by: NPDA
11 to 11:15 am – Digital & Tech Sector, Show Floor
Service Efficiencies with Lightspeed: Streamline Your Service Department
Presented by: Lightspeed
11:30 to 11:45 am – Digital & Tech Sector, Show Floor
Find, Win, and Keep More Customers with AI
Presented by: Rollick
1:30 to 1:45 pm – Digital & Tech Sector, Show Floor
Click to Close: Navigating Digital Retailing and Consumer Buying Trends
Presented by: Cycle Trader
2 to 2:15 pm – Digital & Tech Sector, Show Floor
Three Stages to Help Your Dealership Stand Out from the Competition
Presented by: Dealer Spike
2:30 to 2:45 pm – Digital & Tech Sector, Show Floor
The Hidden Threat: Defending Against Identity Fraud in Your Dealerships
Presented by: 700Credit
3 to 3:15 pm – Digital & Tech Sector, Show Floor
Identity Verification and Fraud Prevention Technologies
Presented by: FlexPath DXP
3:30 to 3:45 pm – Digital & Tech Sector, Show Floor
How to Convert Service Customers Into New Unit Sales
Presented by: MotoMate
4 to 4:15 pm – Digital & Tech Sector, Show Floor
Nine Ways AI Can Help You Earn More Sales
Presented by: Podium
MIC Business Center, booth 7006, 12:15 to 1:15 pm – For MIC members only, a Lunch & Learn featuring many of the MIC Board of Directors, up close and personal.
New products are what drive our industry. NPC will have some of the latest offerings on display as well as the new-product presentation stage where participating brands can show and talk about their latest developments with our new-product host.
Dealers and media are encouraged to attend the presentations. This is the schedule for Wednesday, the first day of new-product presentations.
